adina siperman.

EDUCATION

 

York University                                                  MA in Humanities

York University                                                  BA in Classical Studies with Merits

 

​EMPLOYMENT EXPERIENCE

 

Kenes International                                                                                                        2011-Present

Associate Project Manager

• Coordinates with executives of non-profit organizations on the planning and implementation of annual/biannual international congresses in the medical field

• Oversees a variety of departmental budgets, including printing and marketing accounts

• Liaises with pharmaceutical representatives to ensure that sponsorship and exhibition contracts are executed completely and efficiently

• Liaises with journal publishers, graphic designers, printers and vendors to produce both print and online educational publications and marketing materials

• Maintains all aspects of congress website, including scientific program, abstract submission, educational publications, cross-promotional marketing, sponsorship and networking events

• Implements post-event evaluations, including client and participant feedback, in order to obtain data for final congress reports

 

Concierge Radiologist                                                                                                        Freelance Project

Medical Researcher, Content Writer & Website Manager

• Researched, wrote, edited and proofread educational and marketing content for medical website specializing in concierge healthcare

• Coordinated with CEO on the design, format and management of the company website from inception to completion

• Defined and executed avenues of marketing for company's blog, book and business executives for online publications, radio shows and industry conferences

 

Giller Law                                                                                                                           Freelance Project

Legal Assistant & Public Relations Coordinator

• Managed client care coordination through phone and email correspondence

• Researched and contacted organizations for coordinating public speaking engagements to

• foster community relations and increase client base

• Conducted extensive research through online and print resources

• Drafted, wrote, edited and proofread online content, including direct marketing (email, newsletters), press releases, copy for website

• Monitored industry newsletters & published content in the field of bankruptcy law

 

DB Coach                                                                                                                      Freelance Project

Editor & Public Relations Coordinator

• Increased traffic to websites by working with keyword research, search engine optimization and link building campaigns

• Wrote, edited, organized and formatted content for self-published book in the field of employment counseling and self-help

• Researched and wrote marketing content for press releases, websites, blogs, social networking, articles and emails campaigns

• Monitored newsletters, magazines, conferences, published content in the field of self-help and wellness

 

Innodata Isogen                                                                                                                  Freelance Project

Content Writer & Editor

• Developed highly effective, original and targeted marketing copy for the promotion of a new editorial feature on How Stuff Works

• Worked in tandem with other departments on the organization and structure of the marketing material

• Researched online resources for information with legitimacy

 

The Nation Traffic                                                         

2009-2010

Content Writer & Marketing Coordinator

• Created online marketing campaigns from inception to final product

• Wrote marketing content for websites, blogs, social networking, articles and emails using SEO, working closely with graphic designers and project managers

• Performed analytics of end-to-end promotional campaign performance

• Wrote text, HTML and XML coding for online marketing campaigns via email

 

Curiosk Marketing Solutions                                                       

2008-2010

Copywriter & Researcher

• Researched and wrote marketing copy for marketing start-up specializing in wine and alcohol

• Developed brand retention for international wineries, breweries and alcohol producers

• Ensured content was varied, descriptive and appropriate to the prospective customers, depending on brand and product